How could I use Swwwift and who could I target?

It’s time to start thinking about selling websites… 

We’ve brought you up to speed on what’s been happening behind the scenes at Swwwift and now we want to give you a better understanding of using the product.

Picture this…

You’re in need of a local business or service, whether that’s for something as simple as a haircut or as infrequent as a leaky tap in the house… you know where you’re going or who to contact. Without even realising, you are undoubtedly familiar with a huge variety of independent businesses or services. They could be potential clients and this is the first step of selling websites; identifying your audience. 

So how do you approach your targets?

Selling websites without a well-planned strategy will be difficult and time consuming. Your success will be determined by your sales pitch, understanding of what your client needs and of course a quality product offering unique value.

There are three main steps when it comes to pitching a website to new clients: 

• Encouraging customers to buy into the service you are offering by proving the value it can bring to their business
• Prove your credibility and rid any doubt the client may have, commonly being overcharged and unsupported
• Work on your unique selling point (offering a range of options to choose from)

Tips on the above…

1. Providing value

Show your potential client how you can provide value to their business. If they have an existing website, there are a number of ways to pitch a new one:

• Take a look at their current website and familiarise yourself with all of the pages. Once you’ve done this, you can comprise a list of areas that could be improved (say for user experience). 
• Consider the speed of your client’s website and if this could be improved. It has been found that a one-second delay in page response can result in a 7% reduction in conversions (KissMetrics).
• Look at the design of their website. Do they have a consistent theme throughout? Do they have any clashing or aggressive colours? 

Any of these points can be used to show the client what value you could give them. 

If they don’t have a website… 

• They need to get one! This should be easier as a business without a website is almost certainly missing out.
• You can show any client how a website can help them establish credibility, consistency and a stop-worthy brand/product.

2. Prove your reliability

Many businesses will be wary of having a new or their first website and you will need to prove your reliability to help them overcome their barriers.

By showcasing that you can provide any client with as little or as much assistance and support as they need will increase your chances of gaining their trust.

You need to understand that many small-to-medium businesses will grow and change over time. This means it is important to show you’re providing an adaptable service so your client can see their website will mirror their business growth.

Service lists are a great example of something that can frequently change for a variety of businesses.

It is important for any business to have easy access to their website and educating a client on this is key… their site is the hub of communicating and updating their customers.

Finally, you should ensure your potential and current clients understand they will never be left in the dark. All too often support and assistance ends once a website goes live… with Swwwift this is not the case, as we provide endless support to you as a Marketing Professional so you can do the same for your clients.

3. Offer a unique perspective and range of options

Grow the website alongside your client’s business

Your customers want a website that can grow and change with them and keep up-to-date. By offering your clients maintenance services or design upgrades you ensure that the websites you are selling are meeting the needs of their business. 

Let them be as involved as they want

Offer your clients the tools to manage their own websites and show them how this can be done. Alternatively, let them know that you are there to help.

Website add-ons

Add-on services are a great way to encourage clients to stick around. They can make all the difference to a sales pitch, especially if your client already has a website with limited features. There are a huge range of add-ons you could consider showcasing to your clients, depending on the industry they work in, here’s just a handful to get you thinking:

• Website live chat
• Food and drink menu
• Portfolio gallery
• Google maps
• Testimonials and reviews
• Popup maker
• Booking systems 

Your research will be imperative when pitching to potential clients so you can better understand their business and its specific needs. This will allow you to adapt the variety of options you show them.

Selling websites to new clients is all about the value that you can bring to their business. Offering support once the website is live, and a range of unique options and add-ons can really help to build trust with your client and ultimately sell your website. Offering website services can really pay off in the long run if you get it right! 

Sell solutions, not just services

You need to understand how you are providing a solution as every client will be expecting you to sell your services. To understand these solutions you must first consider what your clients are thinking…

How is working with a person/company going to help me?

What’s better about this person than all the others?

Can I work with this person?

What have they done for others which means they’ll do a good job?

…and so on.

Have you noticed a theme running? Well, it’s all about them! Whenever anyone is looking to buy something all they think about is how it will affect them, not you!

So, this is when Swwwift’s support and opportunities play into their own. Using Swwwift to support your customers’ needs will help you answer all those doubts your prospects may have.